Sega Courts Hispanic Audience With Daisy Fuentes Pilates
Daisy Fuentes Pilates [http://www.sega.com/] in both English and Spanish.
Although nobody realized it, it turns out that the videogame industry is a roiling hotbed of racial discrimination. Not only do videogame characters raised an uproar [http://www.escapistmagazine.com/news/view/93555-Videogame-Characters-Lack-Diversity-Study-Finds] by suggesting that African-Americans do not actually carry the special gene which renders them immune to zombification at the hands of the rampaging undead.
Fortunately, Sega has stepped up to show us the way to a more ethnically-accommodating future with the launch of a brand-new advertising campaign for Daisy Fuentes Pilates, the most anticipated pilates game featuring Daisy Fuentes to ever hit the market, that will employ not just one but two languages.
"While we've done little bits and pieces [of Hispanic-targeted marketing] over the years, this is our strongest effort to date," said Rick Naylor, senior director of marketing at Sega. "The packaging is completely bilingual in English and Spanish, and the advertising has all been in [both]."
That's right, both. The publicity campaign will include ads in Hispanic magazines like Latina, People en Español and the Spanish-language version of Cosmopolitan, on various Hispanic websites and "a public relations and event market effort that targets Hispanic media."
While Wii [https://www.cia.gov/library/publications/the-world-factbook/geos/ca.html].
"We would like to see how well it resonates and how effective our reach is to the Hispanic market," Naylor continued. "There are certain types of [games] that lend themselves better to the market. This will be a good bellwether for what we plan to do there... If this type of product and marketing is successful, it's something you'll see more from us in the future."
Thank you, Sega. Your bold vision of equality for all is an inspiration. Daisy Fuentes Pilates comes out tomorrow.
Source: MediaPost [http://www.mediapost.com/?fa=Articles.showArticle&art_aid=110922]
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Daisy Fuentes Pilates [http://www.sega.com/] in both English and Spanish.
Although nobody realized it, it turns out that the videogame industry is a roiling hotbed of racial discrimination. Not only do videogame characters raised an uproar [http://www.escapistmagazine.com/news/view/93555-Videogame-Characters-Lack-Diversity-Study-Finds] by suggesting that African-Americans do not actually carry the special gene which renders them immune to zombification at the hands of the rampaging undead.
Fortunately, Sega has stepped up to show us the way to a more ethnically-accommodating future with the launch of a brand-new advertising campaign for Daisy Fuentes Pilates, the most anticipated pilates game featuring Daisy Fuentes to ever hit the market, that will employ not just one but two languages.
"While we've done little bits and pieces [of Hispanic-targeted marketing] over the years, this is our strongest effort to date," said Rick Naylor, senior director of marketing at Sega. "The packaging is completely bilingual in English and Spanish, and the advertising has all been in [both]."
That's right, both. The publicity campaign will include ads in Hispanic magazines like Latina, People en Español and the Spanish-language version of Cosmopolitan, on various Hispanic websites and "a public relations and event market effort that targets Hispanic media."
While Wii [https://www.cia.gov/library/publications/the-world-factbook/geos/ca.html].
"We would like to see how well it resonates and how effective our reach is to the Hispanic market," Naylor continued. "There are certain types of [games] that lend themselves better to the market. This will be a good bellwether for what we plan to do there... If this type of product and marketing is successful, it's something you'll see more from us in the future."
Thank you, Sega. Your bold vision of equality for all is an inspiration. Daisy Fuentes Pilates comes out tomorrow.
Source: MediaPost [http://www.mediapost.com/?fa=Articles.showArticle&art_aid=110922]
Permalink
