this is the sleaziest kickstarter since that effectively Hollywood movie got an indie-go-go to have it made, and then the people who donated still had to buy tickets.
in the traditional publisher developer model of game development the publishers where the ones holding the lions share of the risk, and as such they would only green light the projects that they would get the best return from, and the more risky things would be ignored. but with Kickstarter that burden is realistically put upon the backers (even though they have no real recourse if it goes to shit), but if this person has enough connections with Sony to get 2-3 minutes of their press conference then it should have just been as easy to ask them for 2mil cause a guy that could write that check without even blinking called him out on stage.
this is not only shady to announce a kickstarter at e3 at a press conference of one of the biggest players in the industry, but to then say we only need as much money as the 5th most funded project ever on kickstarter.
so currently the only risk that Sony may even face from this is a small PR hitch were "we were just exposing an indie to potential ernings" instead of any substantial financial burden.
,my prediction for next year EA comes on stage, and announces 4 kickstarter campaigns each wanting 5mil cause at least that is an evil that we can dis-respect, but not sony.