Corporate culture. I get what you are saying and I do agree in spirit that there could be a lot of success had if the larger companies struck out a little and did so with some intelligence and intent to do it right. I doubt it would ever happen or be pulled off right though simply because of the way the larger gaming companies are run and handled in general. Look at the complaints people raise about how they don't use female playtesters and developers have to fight for female protagonists and the like. The ones holding the purse strings are not innovative businessmen with vision like Ford could be described as. They wont pay more then a cent they have to, they wont let a cent through their fingers if they can help it. For whatever reason, be it greedy, emotional distance or just corporate culture and stockholder control, EA or Activision will never be like early Ford. As such we should never expect them to go out of their comfort zone with any degree of commitment save perhaps as novelty ideas that would still be aimed more at the main demographic. Even more, with budgets so bloated that games that sell several millions are still seen as failures and entire divisions needing games to be blockbusters or get shut down, companies in the Triple A are more and more worried only about the main demographic because of limited resources and the requirement of success being so high. Hell, a good chunk of the main industry seems to support the idea that you can not make one-shot games anymore because they only see the monsterously wasteful budget as the only way to go. They need to make franchises to sequelize over and over so that by reusing assets and designs they make money back on the second and beyond games. Trying to get that mentality to risk a more direct appeal to women and non-traditional gaming demographics is, unfortunately, laughable.Norithics said:Without acknowledging the rest of your post, I do take exception to this on a basis of economics. If making expensive things for a normally unreliable market was universally a poor business practice, then Henry Ford would've never flourished.MaximumTheHormone said:and making triple AAA games specific to appeal to an audience who has CONTINUALLY PROVEN ITSELF UNRELIABLE (eg. beyond good and evil) is not good business. Why do most triple A games aim for the attention of the largest market share?
In fact, it's even comparable. Cars were very expensive, so people who weren't rich felt unwelcome by the market. Ford paid his workers enough that they would be able to afford his vehicles, which in turn they not only bought, but injected that wealth into the local economies and brought more prosperity to the rest of the area, which in turn meant even more people could buy his cars. So by making a few painful adjustments in the short term, he was able to create an empire that remains to this day. Similarly, I think perhaps a good deal of possible customers feel alienated from video games still. It used to be the casual market, but Google, Apple and Nintendo struck out to change that with great success. Who's to say the same couldn't be done with women?
I think nintendo has the benefit of being run by people with vision and respecting the ones who led to their success, hence why they would be more likely to do so. The others do not dedicate any comparable amount of money to games at all.