mjharper said:
I mean, TF2 is already the WOW of the genre. What exactly is Blizzard hoping to achieve?
Total Market Dominance.
I think companies are facing facts here, MMOs were good for printing money in ways no one ever heard of back in the day, but the game (forgive the pun) has since changed.
Now, people are thinking I'm already paying a subscription fee, why should I pay more for anything? So fifteen dollars a month is cool.
But people go CRAZY with these 'microtransactions'
Case in point.
Last year, League of Legends mad Riot Games 628 million in microtransactions. This year, they might hit 1 billion [http://www.pcgamer.com/league-of-legends-has-made-almost-1-billion-in-microtransactions/]
Now, Heroes of the Storm is coming out as well.
MMO, MOBA, Team Squad Combat. Blizzard now has IPs in three of the five most popular genres there are (the other two being fighting and fps).
In terms of revenue, it's a brilliant move.