Something i don't understand about game retailing.

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Gralian

Me, I'm Counting
Sep 24, 2008
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Here's something i don't understand. The way game retailing works, at least, how i think it works is that a retailer buys games in bulk for a low cost that they sell to the consumer for profit. I can understand that. However, here's what i don't get...

In some instances choosing to buy from the publisher and even the developer themselves will be more expensive than buying a new hard copy from the retailer. To make an example i will use The Sims Medieval. I thought to myself "Hey, i don't want to wait until i go into town to pick this up. I'd rather just buy it straight from EA and download it right now, then i can play it straight away." So i go on the EA store.

http://eastore.ea.com/store/eaemea/en_GB/pd/productID.207039300/sac.true

"£40?!" i tell myself, "That's a little steep, don't you think? Especially for something that's being distributed digitally, for PC, and without a disc or manual or anything". So i go on a website of a major game retailer to check the price of the game in-store.

http://www.game.co.uk/Games/PC-Games-and-Downloads/Simulation-Life/The-Sims-Medieval-Limited-Edition/~r353488/?s=The+Sims+Medieval

"£30?!" I'm pretty mortified at this point. "You're telling me the retailer is selling the game for less than the publisher themselves, and it's a limited edition copy as opposed to a standard edition download?"

Not only that, but the £40 EA are asking for can be used to purchase the Collector's Edition hard copy from the retailer, should you be so inclined. And i looked at more stores. Amazon, Play.com, etc all sell this title for £30.

Now, if you buy from a retailer, doesn't the developer get less money than if you just bought it directly from them? Where the hell do they get off charging more than full price for something that's digitally distributed through a first party?

I'm not advocating it, but it's moments like these that make you realise why piracy is so rampant. Maybe if they lowered the cost of purchasing a game from the developer more money would go directly back to them and there'd be more of a revenue from just selling in bulk to retailers as well as dissuading potential pirates. It just feels like a slap in the face to charge so much when they must be aware that major retailers are going to sell the game for less than they're asking for directly from them. Or am i wrong here? I'd love to hear people's thoughts on this.

( Not that this is a big deal, mind. I know not waiting a few days for delivery is petty, but it still irks me to see how greedy developers / publishers can be, even if it is EA. )

Edit: Having looked at "Game.com"'s direct download service, it seems they sell the game cheaper than EA but more expensive than if you just bought a hard copy. Why is this? Wouldn't it be cheaper for the retailer to just sell it as a download?

http://game.gamesplanet.com/buy-download-pc-games/The-Sims-Medieval-2353-39.html
 
Apr 28, 2008
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EA has upped the cost for their PC games. In the states their games are now $60. And I wouldn't say its worth it considering the quality of the games. While good, they're not $60 good to me.

And yeah, its stupid as hell. Especially when retailers are selling them for less. Microsoft is doing this for Halo: Reach, and their excuse seems to be "its the price of convenience. You could go drive to the store and buy, but for a little extra, you could just download it here..."

Essentially, they think that consumers are so god damn stupid and lazy that they'll pay much more to simply sit and download it instead of looking, well, anywhere else.
 

Onyx Oblivion

Borderlands Addict. Again.
Sep 9, 2008
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I guess it could round out with the cost of petrol/gas. Assuming your closest game store is quite far away.

But I'd rather get it cheaper AND a hard copy simultaneously from a brick-and-mortar store, when possible. And I try and always buy physical copies of my JRPGs, since JRPGs things can spike in value over time. Like how a lot of PS1 JRPGs can sell for $30-40 USED, or hundreds new.

Oh.

Gralian said:
H"That's a little steep, don't you think? Especially for something that's being distributed digitally, for PC, and without a disc or manual or anything".
They don't even really come with manuals anymore, either.

Just a tiny flap of legal information on the paper.
 

dogenzakaminion

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Jun 15, 2010
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Irridium said:
EA has upped the cost for their PC games. In the states their games are now $60. And I wouldn't say its worth it considering the quality of the games. While good, they're not $60 good to me.

And yeah, its stupid as hell. Especially when retailers are selling them for less. Microsoft is doing this for Halo: Reach, and their excuse seems to be "its the price of convenience. You could go drive to the store and buy, but for a little extra, you could just download it here..."

Essentially, they think that consumers are so god damn stupid and lazy that they'll pay much more to simply sit and download it instead of looking, well, anywhere else.
Which in turn also makes no sense, as the time it would take to download you probably could have gone to the store...Maybe it's just my internet but with games now being up to 20 Gigs it can take up to 10 hours to download. I'm pretty sure that no matter where you live, the time taken and buss fare is still less than the difference in game price.
 

KalosCast

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Dec 11, 2010
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Actually, most retailers don't make much on games. They stock games to move consoles and other related peripherals (which have a much higher profit margin). A lot of the time, when they cut prices, it's because the game isn't selling and they need to get it off the shelf.
 
Apr 28, 2008
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Onyx Oblivion said:
They don't even really come with manuals anymore, either.

Just a tiny flap of legal information on the paper.
And that legal info is just the warrenty. No EULA that you apparently agree to when you buy the thing. Which means you have to start up, and play the game to read the EULA, which you agreed to when you bought it and you can't see it for a while.

I fucking hate how bullshitty EULA's are.

dogenzakaminion said:
Which in turn also makes no sense, as the time it would take to download you probably could have gone to the store...Maybe it's just my internet but with games now being up to 20 Gigs it can take up to 10 hours to download. I'm pretty sure that no matter where you live, the time taken and buss fare is still less than the difference in game price.
This is EA(and Microsoft) we're talking about. "Sense" doesn't mean jack shit to them. To them, they think if they charge more, they'll get more money. When in reality(Steam proves this regularly), things that are cheaper/on sale generally get more sales. Which in turn makes more money.

TF2 has made back its budget multiple times. All those times were when it was on sale. Same with the Left 4 Dead games.
 

Woodsey

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Aug 9, 2009
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Convenience is used as an excuse, and I've heard some claim that undercutting the people they supply physical copies too isn't good for business.

Until others catch on to how to sell digitally, I'll just use Steam.