boots said:
Look at it this way. Sony is investing hefty sums of money and paid internships exclusive to females in order to diversify their creative team, improve the representation of women in their games and find new ideas for marketing games towards women. Now, why would a multi-billion dollar corporation want to do this?
Option A: Altruism
Option B: To increase profits
I don't think it's that simple. There can be more reasons than just those two.
For one, to draw attention from the media and feminist gaming circles. There are some who believe that women in Japan are literally shunned from entering the gaming industry, Sony is a big player in Japan so I'll let you do the math. If this work out well this could help improve their image.
It could also be used as an attempt to make feminists (and certain politically-correct groups) finally shut up by later saying "look we did this female-only thing and it barely worked out. We did what we could, now fuck off."
In fact now that I think about it, this whole thing isn't even calling for a potentially good GAME DEVELOPER to emerge from the prettier sex.
Look at this:
"...as well as a 500-word essay that must answer the questions "How can you change and improve the image of women in games?" and "How do you think such changes will help create games that more women will want to play?""
Hold on a second, what about the question "how can you improve GAMES in general and help create games that more PEOPLE will want to play?"
This is extremely specific - they want
women to answer what can be done to improve the image of
women in games, as well as creating games that more
women will want to play.
There's nothing about being a good game developer in there, it appears they only want women driven by feminist motives and happen to be interested in gaming. Think about it, the SOLE REASON they are calling these women into game development is to specifically help create+market games towards other women.
What does one make of this?