"This kind of thing really isn't helping the "Nintendo sucks with third-party games," image that people have of the company..."
Though it would more accurate to say "3rd parties suck with Nintendo" because the last time I checked Nintendo wasn't the one making these boneheaded decisions. It's not like Nintendo marched into Ubi's office and forced them to be this stupid.
"It also doesn't really help the "games industry really isn't that great at maximising it's profits" image that the business world have of it."
Indeed; when you get down to it, excluding a platform is just plain stupid. It's not encouraging diversity or increasing the userbase of gaming, if anything it's encouraging the industry to be as small and as niche as possible, relying on a shrinking demographic that, while spend more per capita, can't match the amount of revenue a larger audience could bring. And that's before how they keep making games that are M-rated, shunning gamers younger than 20, and then wonder why their market share is shrinking. Oh, and let's not forget how 3rd party after 3rd party shuns handheld gaming despite it making money hand over fist when compared to consoles, mostly due to handheld games not having outrageous and masturbatory budgets. The business side of gaming is a stellar example of incompetence.