dyre said:
I suppose those expenses are excusable, but what's really ridiculous is they spent $12000 on shirts and posters and buttons, when they probably only made about that much from people who donated enough for shirts and posters in the first place.
I'm not saying running a business is easy, but I'm sure they could've managed those expenses better :/
I was tempted to lump the poster art amount into the reward costs as well but in reality promotional art is a development cost too. We don't know how many images they commissioned that they now own the rights to.
At least with the 97 odd people who ordered that tier (along with the 2 $1000 backers in the tier above) plus the $15 extra international backers would have had to put in, they were still well in the black afterwards. Not the best result, I agree, but these kinds of things are order of magnitude expensive at low counts like that. 100 t-shirts is astronomically expensive to print compared to the 13 thousand or so Double Fine will be printing. They say in their update they should have pitched that stuff higher. Live and learn.