Kahani said:
Given that the first reboot kicked things off with rock music, vintage cars and people punching each other, I'm not sure why you'd think that's suddenly a problem now. And as Deathfish notes, Kirk getting in fights with virtually everyone he meets (and sleeping with most of the rest) was always a running theme of Trek.
Those are fair points, but in response:
-Rock music: Did rock music feature in any of the trailers for ST: 2009? I know it was in the film proper (Kirk's joyride and the bar), but the trailer, on the other hand, used an orchestral score. Everything about it says "this is an epic adventure" and, IMO, ST: 2009 is without a doubt an action-adventure movie (key word on "adventure" though). Point is, in terms of music, the trailers for both previous Abramsverse films have fit the tone of the movie. So in this case, the tone seems to be going for "kewl." It doesn't help that it also seems to be riffing off Guardians of the Galaxy in this regard.
-Vintage Cars: True, this was in ST: 2009. Difference is, the car in that case at least had a reason to exist (Earth, countryside, etc.), and the scene provides characterization for Kirk in that we're shown him as a child, see the seeds of his cockiness, and ties in with his overall arc of maturing as an individual (which STID kinda sets back a bit, but whatever). The motorbike, on the other hand, has far less reason to exist on the Enterprise. And while I'm lacking the context of the motorbike scene, its sole purpose for existing here seems to be the "kewl" factor.
-Martial Arts: Again, you're right, there's been fighting in the TV shows and previous films. But there's undoubtedly a focus on the fighting here, and flashiness to it. Now I admit I'm actually interested in the alien girl here (if only to see a main cast member who isn't a human (or in Spock's case, half-human), but again, there's far more focus here on what she can do, rather than who she is.
I suppose "focus" is the key word here. None of the above are out of place in Star Trek. I'd also argue that a Star Trek film doesn't need to have an overall theme or deep philisophical meaning to be enjoyable (see ST3*, 4, 11). But if we're operating under the assumption that the trailer is indeed indicative of the movie, then the movie is primarily an action flick. And I would argue that no other ST movie has ever been that first and foremost. Not even ST 2009 (which was adventure complimented by action), Nemesis (which did have a theme, albeit an under-explored one in the midst of said action), or STID (which had a trinity of themes, and, IMO, actually pulled them off). Here, I see action and little else.
There's also the sense that this is trying to emulate Guardians of the Galaxy, which is a film I admittedly enjoyed, but under the proviso that I had to turn my brain off. And, let's see:
-Leader of the group who's into rock music (Star-Lord/Kirk)
-Alien who takes things literally and is often unaware of the subtleties of humor (Spock/Drax)
-Wacky sidekick who's good with machines (Scotty/Rocket)
-Alien girl who's good with weapons and martial arts (Gamora/alien girl)
-Swarming ships and grey-coloured foot soldiers (both films)
-Climax that takes place on capital world of main faction (Federation/Xandar), involving said swarming ships
Not saying, but...just saying.
*I've heard it said that the theme of Search for Spock is "life from death" and "loyalty." That said, I don't personally agree, as I feel "life from death" is more in the realm of Wrath of Khan, and "loyalty" is stretching things a bit. Admittedly, I rank SfS lower than most people, so go figure.