Stupid sexist advert
- Thread starter BabySinclair
- Start date
They're called Slim Jims.
I think it's more about the fact that he is riding on a scooter rather than her driving. A scooter is far, FAR, from manly and no man in his right mind would ever get on one. Unless he really had to.
I think it's more about the fact that he is riding on a scooter rather than her driving. A scooter is far, FAR, from manly and no man in his right mind would ever get on one. Unless he really had to.
Every time I see that I can't help but think that I would rather on the back of the scooter with my arms around a woman than in the ambulance with two scruffy guys trying to offer me their meat sticks.
Eh, I'm not going to give the advert the credit to be smart enough to be legitimately pernicious. I mean honestly, do we really give a shit about what is and isn't considered 'manly' in this day and age? It's just the lowest common denominator of appealing to the frat boy mentality, whose only appeal will be to people who already are chauvanistic shitheads, so I wouldn't worry about it.
Nothing wrong with that advert, it's just a tongue-in-cheek play on manliness and mopeds are about as unmanly as you can get lol. Me thinks you fell from the tree of sensitivity and into the bush of over-reaction ;o)
Good job spelling isn't though huh?ZeroMachine said:
To an extent you are right, but it's more about the embarrassment of a man rather than a negative depiction of a woman as having to "be in her place", since two accepted cultural norms are that men should avoid being passengers as we are meant to be the leader in any given situation as well as the fact that it's a man riding a scooter, what is considered by the more masculine oriented grouping of men to be a motorbike for women, meaning that the depiction of that man on his girlfriends scooter is reliant on showing him as both forfeiting his inherent responsibility to lead and control, a somewhat sexist but forgivable goal and forfeiting that right by riding what is considered one of the most emasculating vehicles in existence.
This is based on your description, I possibly get different ads to you (Australian) but from what you're saying the ad is just following that "BE MANLY BY DOING MAN STUFF" method that a lot of ads are moving towards when targeting younger men. It is somewhat old fashioned, but as an ideal men riding as a passenger on a scooter can, in a modern society, still be seen as an emasculating experience, and an acceptable way to highlight the implied masculinity of the product through showing who, according to the product, needs it.
So overall, no matter the context of the ad, most men would recognize being a passenger on a scooter to be embarrassing through it's depiction of power in the relationship (woman in control) so while a little sexist in that way, it's mostly harmless and childish.
This is based on your description, I possibly get different ads to you (Australian) but from what you're saying the ad is just following that "BE MANLY BY DOING MAN STUFF" method that a lot of ads are moving towards when targeting younger men. It is somewhat old fashioned, but as an ideal men riding as a passenger on a scooter can, in a modern society, still be seen as an emasculating experience, and an acceptable way to highlight the implied masculinity of the product through showing who, according to the product, needs it.
So overall, no matter the context of the ad, most men would recognize being a passenger on a scooter to be embarrassing through it's depiction of power in the relationship (woman in control) so while a little sexist in that way, it's mostly harmless and childish.
My initial reaction to the ad was I'd rather be the scrawny guy on the scooter with my arms around a chick who's at LEAST a 9 or a 10, than chubby and riding around with some other bloke in a vehicle called the "MAN-bulance."
This is why I eat jacks links. That, and they taste better.
This is why I eat jacks links. That, and they taste better.
It's because it's a SCOOTER. It doesn't matter if there was two supermodels on that thing and the guy himself was freakin' Jensen Ackles, Jared Padalecki, or hell, even Sean Connery. It just isn't manly to be on a Scooter.
Ever.
Ever.
yes, and im assuming also that you arent from america because you referred to them as spicy meat stick things. slim jims are supposed to be synonymous with manliness so they make their commercials over the top. the reason i think youre just being neurotic is because the commercial isnt sexist at all actually. in no way does it demean women. what it does do is strengthen gender roles and social "order," it doesnt talk about the women at all. essentially it is homophobic in nature.maninahat said: