SXSW: "Publishers are dead, they just don't know it."
The venture boys in Silicon Valley listen to Bridges, because he?s got the cred: from a management position at Netscape, and from launching both Netflix and ZoneLabs. The four Netscape vets who started Multiverse are all staunch gamers, particularly of MMOs, which Bridges always describes as ?the killer app,? that will draw everyone into virtual worlds.
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The venture boys in Silicon Valley listen to Bridges, because he?s got the cred: from a management position at Netscape, and from launching both Netflix and ZoneLabs. The four Netscape vets who started Multiverse are all staunch gamers, particularly of MMOs, which Bridges always describes as ?the killer app,? that will draw everyone into virtual worlds.
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