I guess the key is making good movies inside they money-maker mold. Still, as true as it is, I have noticed that random artsy movies do much better when based around morality and religion (mainly Christianity due to the demographic in the States). Take movies like Fireproof or To Save a Life. Both those movies are completely outside the cookie-cutter logic of a successful movie, but they stunned the movie community with how well they did. Fireproof stayed on the top ten box office list for four weeks despite a limited release, which is pretty much unheard of, especially for some random "indy" movie put out by some Church in the south. Meanwhile, To Save a Life has become the movie poster child for suicide prevention, being shown in schools nation wide, despite the fact that it is a "Christian" movie. Anyway, I'm not saying all movies should be Christian, but it is something to think about.