Yeah it sucks that the pandering film The Expendables (not that pandering isn't a bad thing mind you, one could argue chocolate is just pandering to our taste-buds) killed a wonderful artistic film at the box office. However, the tragedy is kind of undercut by the studio really not thinking about their release dates. Seriously, it went opposite Eat Pray Love and The Expendables, two massively-hyped movies that had a giant amount of appeal to two huge demographics. Yeah Scott Pilgrim was the most creative at least artistically of the three and, unlike the action film Hollywood had to make in case the world will actually end in 2012 (I'm surprised the tagline wasnt "You're welcome America"), actually had good camera work, but it just doesn't have the broad appeal that those two films had just in concept. Hell I myself went to see both Pilgrim and The Expendables and enjoyed both, though in my book the former was definitely superior. The summer blockbuster months can be risky and you can't bank on the geek audience no matter how big and influencial you think it is, especially going up against two films that are all but guaranteed to be juggernauts.