Quit employing so many people in the office. It sounds from the podcast like the spend an awful lot of time screwing around. Granted, sometimes they're playing games which is sort of their job. But I don't get the impression that the dozens of people in the Escapist office are all necessary, and even the well known ones don't seem to generate that much content that actually makes money. They need to find the areas that generate revenue, and then cut everything else. I don't think some of the random articles are necessary or even widely read. I know it started as an online magazine, but in this economy, it's time to evolve and cut the fat.