The FedEx Emblem

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Crazy

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Oct 4, 2011
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I know this is old, extremely old actually, but I have no idea if this is posted already (already looked through the search feature). So, did any of you notice the arrow within the emblem? The one inbetween the "E" and "x"?

Also, bonus question: Did you find the spoon in said emblem?
 

TerribleAssassin

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Apr 11, 2010
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Notice it? I had an entire Graphic Design lesson on it.

But the spoon? I think you might be seeing things.
 

Scarim Coral

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Oct 29, 2010
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Yeah I saw the arrow and I know where the spoon is (on the e).

/thead.
 

Crazy

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Oct 4, 2011
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OmniscientOstrich said:
Yes. Yes I did notice the arrow...discussion value?
Post your reaction etc etc? Or simpl answer the questions etc etc?
 

Crazy

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Oct 4, 2011
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TerribleAssassin said:
Notice it? I had an entire Graphic Design lesson on it.

But the spoon? I think you might be seeing things.
Look at the first "e".
 

SeeIn2D

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May 24, 2011
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This isn't much of a discussion...The arrow is deliberate to imply your package is on its way to its destination. And yeah I found the spoon. Did anyone find the circle or semi-circle?
 

Harlemura

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May 1, 2009
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Huh. So there is.
I wonder if they actually put that in on purpose or it just turned out with the font. Either way, I doubt the spoon is intentional.
 

Crazy

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Oct 4, 2011
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SeeIn2D said:
This isn't much of a discussion...The arrow is deliberate to imply your package is on its way to its destination. And yeah I found the spoon. Did anyone find the circle or semi-circle?
I believe its actually an oval.
 

Crazy

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Sober Thal said:
Princess Trollestia said:
OmniscientOstrich said:
Yes. Yes I did notice the arrow...discussion value?
Post your reaction etc etc? Or simpl answer the questions etc etc?
Yeah, not much to discuss. You could maybe ask for other people to post there favorite use of 'empty space' in advertising, or whatever it's called.

Or ask people about how many cheeses they are going to eat in the next few days ; P
/sarcasm
... Maybe I should've done that... Eh, whatever. I'll get it the second time around.
 

Techsmart07

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Mar 5, 2011
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TerribleAssassin said:
Notice it? I had an entire Graphic Design lesson on it.

But the spoon? I think you might be seeing things.
yeah. I think the FedEx logo is like a required subject in graphics design (I had to look at it too. Bunch of other ones too, but this is the one the teacher required us to look at). I think the spoon is over-analyzing the pic (I assume you reference the e), since the arrow was intentional to show that fedex gets things moving. A spoon would do nothing for their image.