-Take a drink if static covers the screen.
-Take a drink if the main character is a young girl.
A twenty-two year old bisexual Irish girl living in the north of England - just finished university, now starting work as a journalist for a local rag, trying to find her friends including her (now ex-) boyfriend
-Take a drink if it begins in the woods, and take another drink if you end up in a haunted house.
Starts in the woods in Episode 1, a 'haunted house' is a possible location to end up in but not required unless trying to unlock all 6 endings. The next episode will mostly take place in a city instead, but parts of the city are 'haunted', for lack of a better term...
-Take a drink if it takes place in an asylum or hospital.
-Take a drink if the monsters have no actual animations and simple telaport.
-Take a drink ever time the some character says "father..." or "mother..."
-Finish your drink if the game is about parental issues.
-Finish your drink if the game never explains anything.
Kind of iffy here, the first episode won't, but future episodes will feed the background and explanations in drips and drabs
-Take a drink if the character describes their situation as a "nightmare".
This would be a cliche but it's a possiblity - I want to avoid cliches but I haven't got the exact journal entries written down yet...
-Take a drink if the character is IN a nightmare.
-Take a drink every time the monster(s) say they want to "play" or "be friends" with the main character.
-Take a drink if Lovecraft, Poe, or Shakespeare are quoted.
Again, would be cliche and script isn't yet written, but I am a fan of Shakespeare and Poe so some of that might work its way into my characters
-Finish your drink if the notes have the author's sanity decreasing, yet still writing journal entries for no real reason.
Subverted - main character is writing all her thoughts in a journal because she's a journalist and wants a record of the events to write it up later. She only thinks she's going insane though, really she's perfectly fine
-Take a drink if a monster suddenly and unexpectedly bursts into a room.
-Take a drink for every chase sequence.
All I can think of, ATM.