The Music Video Effect

[DanDeFool]

I'm talking about when you hear a song on the radio, on a CD, or on Pandora or something, and you think it's so-so or don't really like it, then you watch its bad-ass music video, or hear it used in a movie that you enjoyed, or in a well put-together advertisement, and your opinion of it drastically improves.

Conversely, this can also be when you like a piece of music a lot, then see it used in a music video/movie/advertisement, and then you don't like it anymore or feel offended that it was used in such a way.

Personally, I find myself experiencing the former quite often, and have never really been in the latter category. Still, I've heard several people completely roll-over on some of their favorite bands when their music winds up in another type of media. For example, I've never been a huge fan of Queens of the Stone Age, but I gained a new appreciation for their song "Millionaire" after seeing it in the Bad Company 2 ad (the same happened after I saw the music video for "Feel Good Hit of the Summer", a song which I thought was kind of inane and pointless at first), but there was at least one thread on The Escapist full of people raging about how that same advertisement ruined the song for them.

What side of this scenario do you usually find yourself on? Why do you think you're affected by the "Music Video Effect" the way you are?

 

[Dags90]

Sometimes the reasoning is less than cerebral. I didn't like Maroon 5 at all, until I saw some of their music videos. Adam Levine is one sexy man. I still don't like that they've pretty much made the same song over and over. The instrumentation and vocals are pretty good though, the falsetto can grate on me if I hear it too often. They're not a "bad" band, they just need some songwriting classes. I now consider Maroon 5 to be "listenable".

Cases like that are usually more along the lines that I didn't fully consider a band or song's merits because of one feature I really disliked.

I was pretty annoyed when I heard The Transplants in a shampoo commercial. That's pretty low. There was also a gum ad with 19/2000 Soulchild Remix. I didn't mind the gum commercial so much for some reason.

I pretty much fell in love with Tonight, Tonight because of the music video (and strings).

 

[Uber Evil]

I say Knights of Cydonia by Muse. Granted it was good to begin with, but...
I want to live in this music video.

That shit is badass. That is all I am going to say.

 

[Aerodynamic]

Like you said, the advertisement for Bad Company actually made me like the song a lot less, now there is going to be kids in my school saying they love Queens of the stone age because of that one song and then they say shit like "queens is awesome, screamo fuckin rocks" or "Queens of the stone age? i luv millionaire"

*sigh*

Other times I can enjoy it, I just cant remember a specific instance at the moment.