Don't underestimate things like DVD sales as far as Pacific Rim goes. I see it being a similar story to Dredd. Not very many people went to see Dredd in the cinema, but it reviewed well, was made for a niche, and has a devoted fanbase(of which I am a proud member) that have made so much noise that the studio "leaked" they were going to be looking at sales to guage sequel potential, and a single Facebook group led a charge which saw Dredd jump to number 1 in the UK DVD charts on Amazon and up to like 25 on the US one, that hundreds and thousands of spaces on the charts respectively.WiseBass said:As for Pacific Rim, we're basically stuck hoping that word-of-mouth and the East Asian markets will float it more. Part of the problem is that the US public seems to be less forgiving of "geeky"-looking movies unless they're either super-hero movies or famous fantasy/SF books.
Capturing the Zeitgeist is always a challenge, but in the age of the internet it's possible to have several, simultaneously, and sometimes counter to one another. In essence, the internet IS pop-culture, and it's pop-culture at an insane pace. Is it really rational to be basing large decisions on something that whimsical?SonicWaffle said:The problem is that what the internet likes is just too random and fast-moving. You can't predict it, you can't spot trends, you can only run to try and keep up and by the time your movie is made, nobody cares anymore.
To be honest, I doubt the latter mattered. The former? certainly. An expensive picture requires more money to break even and even more to be seen as a success. But racism? I doubt that bugs many people to the level that it would prevent them from seeing the movie even if things like "Johnny Depp is in it" didn't dissuade them.On a pair of slightly smaller scales, Disney's Lone Ranger reboot is being described as a failure across the board, even though it was a #2 opener and earned hundreds of millions. That's what happens when your film is prohibitively expensive and opens to scathing reviews and accusations of racism.
Bad change, unless you WANT to see cynical attempts to pander to social media through forced Twitter #douchetags and the like. In which case, AWESOME change.Good change? Bad change? We'll see.
This is a MovieBob column, so I somehow doubt being a good movie is necessarily a requirement. That's not even a slam to MovieBob, before anyone goes out of their way to defend him. I enjoy some pretty bad stuff myself. I've just gone on a spree of watching almost every season of Power Rangers. It's stupid, it'd ridiculous, I enjoy it most when it's at its most stupid and ridiculous. Bob has a pattern of liking stuff that is stupid and ridiculous. It doesn't hurt his cred as a critic or a film buff (even if I do disagree with him a lot), it just is what it is.SonicWaffle said:Maybe not a great change. Look at something like Sharknado; it got those ratings by being ridiculous, not by being good. With studios paying more attention to things which go Big On The Internet, we end up with movies about memes, and that's just a big barrel of "fuck that".
The problem is that what the internet likes is just too random and fast-moving. You can't predict it, you can't spot trends, you can only run to try and keep up and by the time your movie is made, nobody cares anymore.
And even then, only because it's become "cool" to like that sort of thing.WiseBass said:As for Pacific Rim, we're basically stuck hoping that word-of-mouth and the East Asian markets will float it more. Part of the problem is that the US public seems to be less forgiving of "geeky"-looking movies unless they're either super-hero movies or famous fantasy/SF books.
It's already happening in the music industry. There are a buncha crappy songs and videos slapping the obnoxious hashtag everywhere in desperate attempts to garner Twitter shares.Zachary Amaranth said:
That's honestly baffled me - where was the hype for similar garbage like "Sharktopus" or all the other crap Syfy churns out? I've seen some gifs and jpegs that did slightly endear it to me (the "samurai chainsaw chop" is my favorite) but I can't for the life of me figure out what was the magic moment that made this more special than the others. And who the hell still thinks Mia Farrow matters?SonicWaffle said:Maybe not a great change. Look at something like Sharknado; it got those ratings by being ridiculous, not by being good. With studios paying more attention to things which go Big On The Internet, we end up with movies about memes, and that's just a big barrel of "fuck that".
I really hope they don't do a sequel. I view Pacific Rim the same way I view the first Matrix movie in that it was a bunch of sci-fi tropes mixed up and presented in a new and entertaining way. We all know what happened to the Matrix after that. If Pacific Rim taught me anything it's that I'm actually really tired of gritty sci-fi, something that 5 years ago I'd have never thought possible.RandV80 said:I suppose if you look at a movie like Pacific Rim and this 'new' way of thinking it could help for getting a sequel out the door. While it may be as successful at the box office as a Marvel movie, as long as you're not losing money if you attract a fanbase that really really liked it then that's a guaranteed sale for the next one and a very powerful and absolutely free marketing tool.
The problem for DVD is that the market is a fraction of the size it was 10 years ago. Back then, when Family Guy was saved from cancellation twice by DVD sales, being #1 meant you sold maybe 10 million copies. Now it means you sell maybe 1 million copies - and when your budget is 200-300 million, that just ain't going to cut it. (ETA - For something like Dredd which has a budget of 20-30million, that may be enough to put it into black ink though)Tanis said:I think Pacific Rim is going to KILL in the dvd/bluray release sales.
I've also read that the action figures, or whatever it is you kids call them these days, are SOLD OUT.
They were selling so far beyond expectations that they had to start a 2nd run BEFORE the move was released, and will end up having to do a 3rd or 4th run before the end of the year.