The UK "Game" store is not doing very well financially, I found out why!

The Artificially Prolonged

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Jul 15, 2008
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Not surprised really, I buy all by physical copies of music and games off amazon or play because they offer better value for money. It seems Game is becoming the latest high street name that has failed to adapt to a changed market.
 

Albino Boo

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Susurrus said:
albino boo said:
Incorrect, they did use it. I used to get all my games from Amazon via the retailer "Indigo Starfish", and that was based on Jeresy. The tax dodge was recently closed.

HMV are going bust for much the same reason. It amazes me that they're still in business. I walked in with a gift voucher I got for Christmas for HMV recently. I couldn't find anything at all in the boxed set section (often they had season 3 or season 6 of something, but hardly ever did they have season 1).

So I went to look for old stuff - I looked for Futurama. Again, they only had 1 season, and it was season 4. Fine, whatever. Looked at the price tag. £45. For a single season of futurama. A show that ended in 2003. I mean, I know amazon can do it cheaper, and they have no bricks and mortar to finance, and the staffing is much lower, I know all of that. But I hate waiting for deliveries, especially when I might not be in to take it, and have to trek for miles to get to nearest post office. So I'm prepared to pay a little over the odds. But for the same price, on amazon, I can get seasons 1-4 of futurama (£29.99) AND season 5 of futurama (that's the new one, with all the episodic movies) (£15.99) for the same price as HMV want to charge me for 1/5 of that.

I mean, why would I pay that?

And given that BOTH sellers MUST know that the majority of their audiences are younger people, and therefore more likely to be au fait with technology, and thus REALISE what a rip-off everything is, how can they HOPE to stay in business in the long term? It's ridiculous.

Ok, they need to make say a 28% mark-up. Bearing in mind that season 4 is £11.49 on amazon, that should mean they need to charge something like: £14:80. So lets say £15:00. I would have paid that for a season of Futurama. The actual percentage increase they were trying to charge was a massive 400%.

TLDR:
Season 4 Futurama at HMV - £45.
Seasons 1-5 Futurama at AMazon - £45.

(Season 4 individually on Amazon: £11.49 - 400% increase if buy at HMV).

For a start Amazon has basically wiped out HMV anyway, they have been forced to sell the most profitable part of business, Waterstones, in the last 12 months. Largely for similar reasons as game, they had become over leveraged in the boom years and shrinking sales. They don't have make a 28% mark up, they have to make a mark up which is (28%-whatever Liechtenstein's corporation tax rate + additional costs of running shops) higher than Amazon and there's the heart of the matter. Places with physical shop have to make a higher margin than Amazon to start with but in addition they have make an even greater margin to achieve the same profit due to they way Amazon uses corporation tax.
 

Charli

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It's usually head office that make all these 'fabulous' deals.

And even the employees, the ones with a discount, aren't impressed with them, what does that tell you.

Honestly...the best deals GAME ever do are usually around Christmas... and even then I can't absolutely recommend buying from there than online.


It's sad. I did like working there, my Manager truly liked gaming and runs the store to the best of his ability, it's obvious when watching him deal with customers, but there's just something too corporate and inapproachable about GAME now, I'm not surprised it's come to this.
 

Conza

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Seraj said:
Courtesy of Squall5005 from HUKD for the picture.

Recently I read [http://www.escapistmagazine.com/news/view/115952-UK-Retailer-Wont-Sell-Ubisoft-Titles-For-Vita-Launch] on the escapist that "Game" considered itself as "the only specialist store in the UK".

No. no. no. no. "Game" is where old people go to buy their grandchildren games and get ripped off. It is cheaper to get games from pretty much *ANYWHERE* else in England (not including the other shops GAME owns, such as Gamestation).

LJF21 said:
Was in game and I saw an old duffer with what I assume was his grandson buy Jumper: Griffins Story on the 360 for £44.99 a while back (was about 5 quid every where else) couldn't believe my eyes as the shyster Sales assistant basically conned him by saying it was a highly rated BRAND new game.
Black Ops was still going for about £40 when MW3 was released at £45. Is it really a surprise they're going out of business?

Here's another awesome deal from GAME (although I suspect this one was just bad maths on the managers part)



You make a GRAND amazing saving of -£0.75.

Yes, that is minus £0.75. You pay an extra 75p to buy 5 games. Well done "Game", deal of the century!

Seriously though, if the manager can't do simple maths, how on earth did he get that job?

/Rant.

Personally, I can't wait for "Game" to go bust and we see the independent game stores that "Game" elbowed out of business ~8 years ago come back.

And I hope they have more imaginative names than "Game"...
Does EB Games operate in the UK yet? If not, you can bet once Game start screwing themselves enough with the '75p on' sales, and alike, they'd move in toward the end, to shove them out.

Funnily enough, I ust to go to a GAME store for a while, and when I stopped going there it closed down (this is in Australia btw), they aren't doing too well over here either, so yeah, considering some of the rip off stuff I've heard here, I'm glad they could be forced to change their ways and/or go broke.
 

robmastaflex

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wooty said:
I'm lucky enough to have a GAME, Gamestation, HMV and a CEX in my town...yet I mostly only go to GS.

Game is too expensive as is HMV and I refuse to go to CEX anymore after the way I was treated when I worked there. I do shop at Gameplay.co.uk too, but I hear thats getting shut down too.
I have all those nearby too and my attitude is about the same really. Except my refusal to use CEX is due to their lack of familiarity with alphabetical order.
 

Gunner 51

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Elementary - Dear Watson said:
The only redeeming factor for GAME I have is I had an awesome conversation with an incredibly beautiful girl in the Lincoln store when I bought my 3DS! We chatted quite a bit!

But that is it's only redeeming factor... a single stunning employee... other than that I am not impressed! Independant retailers are 1000 times better! The Games Exchange near to my home is the best I know! They are incredibly helpfull, and a lot cheaper than GAME!
My usual retailer isn't bad either, the prices are admitedely high - but there's a girl who works there who can sell snow to Eskimos and is a massive gamer and all around geek. (And she's as cute as a teddy bear to look at.)

But the nice thing about my usual retailer is that once they come to know you, they're completely honest with you - and even avoid charging you for use of their CD repair machine. Once you get chatting with 'em, you know that they're enthusiastic and knowledgeable about their craft.

Folks like them is why I prefer retailers - you just cannot get that kind of service with an online source. Bless 'em all I say.
 

zidine100

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while they may the the last or at least near last actual game shop in the uk, the only other one that im aware of is game station which is in fact owned by them anyways from what i understand, i wont be too sad to see them go when it happens. Ill be sad for the job losses from it mind you but..
 

shootthebandit

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asda and tesco are usually good to buy from, i think i bought BF3 for about 32 quid when it just came out. my guess is that supermarkets makes less profit on games because its not their primary product. also you can buy beer while you buy a game you cant do that at game
 

Elementary - Dear Watson

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Gunner 51 said:
My usual retailer isn't bad either, the prices are admitedely high - but there's a girl who works there who can sell snow to Eskimos and is a massive gamer and all around geek. (And she's as cute as a teddy bear to look at.)

But the nice thing about my usual retailer is that once they come to know you, they're completely honest with you - and even avoid charging you for use of their CD repair machine. Once you get chatting with 'em, you know that they're enthusiastic and knowledgeable about their craft.

Folks like them is why I prefer retailers - you just cannot get that kind of service with an online source. Bless 'em all I say.
I agree with that entirely! My local is the same! I have been going there for years, and I know them quite well! They always give me good reccomendations, and they are a great source for rumours! Not only do they read all the reviews, but they get stuff off of other customers too!

They are so much more enthusiastic than the GAME staff, and you can tell that they love to play games as well as sell them. And they are allways honest... they won't let me buy something that is crap, well not without warning, and a reccomendation of something better!
 

Captain_Pancreas

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Sep 27, 2010
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Having worked in a store in the same building as a GAME, the staff sort of knew each other a bit. Anyway a friend I worked with had a chat about GAME hiring policies with them. Apparently GAME aren't too keen on hiring staff who actually know too much about games at the start. They have some sure, but if you know too much and seem like you're a bit too honest they won't be that big on you. Staff members aren't overly encouraged to offer advice as to whether a game is good or not. They apparently describe it as 'being inappropriate to influence the customers decision to a large degree', when what they really mean is that they'll loose profits on their ridiculously overpriced second hand or older games. Seriously? Full price for a game thats been out 6 months? Even still charging £20 for a second hand game at least 18 months old? I wish there were a better option in my area, sadly there is not.
 

shootthebandit

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Elementary - Dear Watson said:
Gunner 51 said:
My usual retailer isn't bad either, the prices are admitedely high - but there's a girl who works there who can sell snow to Eskimos and is a massive gamer and all around geek. (And she's as cute as a teddy bear to look at.)

But the nice thing about my usual retailer is that once they come to know you, they're completely honest with you - and even avoid charging you for use of their CD repair machine. Once you get chatting with 'em, you know that they're enthusiastic and knowledgeable about their craft.

Folks like them is why I prefer retailers - you just cannot get that kind of service with an online source. Bless 'em all I say.
I agree with that entirely! My local is the same! I have been going there for years, and I know them quite well! They always give me good reccomendations, and they are a great source for rumours! Not only do they read all the reviews, but they get stuff off of other customers too!

They are so much more enthusiastic than the GAME staff, and you can tell that they love to play games as well as sell them. And they are allways honest... they won't let me buy something that is crap, well not without warning, and a reccomendation of something better!
i used to go to a similar shop when i was at college they had a few xboxes linked together and would let us play at lunch time for a few quid, also they had a ps3 set up so you could try a game out on the xboxes or PS3 before you bought it. they also had good advice and sold games a few days before general release (basically when they got the delivery)
 

Susurrus

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albino boo said:
HMV has been terribad on pricing for at least 7 years, though I believe even longer than that.

As a case in point, when there was a Zavvi and an HMV in my town (And Virgin, before it became Zavvi), I could guarantee on picking up anything I wanted 50% cheaper at Zavvi than HMV, even when stuff wasn't as ridiculously priced as HMV's Futurama deal, above. Yes, Zavvi went bust, but I'm given to believe that was a cash-flow problem relating to the reduction in loans available from banks, rather than actually being balance sheet insolvent.

HMV are just terrible. They can't price even vaguely realistically, so anyone and their mum can undercut them. I'd PREFER to go into a music store and browse, and maybe pay a little more to buy stuff there. Same with DVDs - when I buy them, its usually on a weekend, and I'm buying them because I want to watch something tonight and there's nothing on TV. I hate having to order, but when it's so much more cost effective, there's no reason not to. If I was paying a bit more, fine, but to pay 400% (and the Futurama example I gave is by no means unusual) more is something noone with a brain is ever going to do - and if charging prices like that in the hope that people are going to buy is the only way they can realistically meet their costs, then they're already broke and good riddance, frankly.
 

TerribleAssassin

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spartandude said:
Seraj said:
Game was once a decent game store you know... Another company, "Electronic Boutique" bought Game, and decided to change all its store names to Game (EB sounded so much better).


At first prices were still reasonable and they were putting small stores out of business, once they pretty much owned the brick and mortar game store business I guess they decided scamming the ignorant was a much better marketing move than trying to attract gamers.
i remember only a few years ago i could walk in and get really good deals, really good prices but not i almost never go there.
thankfully if their website is cheaper (a little) if you're buying new games, but used? pfft amazon is the best bet
The only problem with amazon I found was the delivery, they can fuck it up big-time on many occasions. I found Game are alright for consoles as they're about the same price as other competitors, but truly fuck you over when it comes to game prices.
 

spartandude

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TerribleAssassin said:
spartandude said:
Seraj said:
Game was once a decent game store you know... Another company, "Electronic Boutique" bought Game, and decided to change all its store names to Game (EB sounded so much better).


At first prices were still reasonable and they were putting small stores out of business, once they pretty much owned the brick and mortar game store business I guess they decided scamming the ignorant was a much better marketing move than trying to attract gamers.
i remember only a few years ago i could walk in and get really good deals, really good prices but not i almost never go there.
thankfully if their website is cheaper (a little) if you're buying new games, but used? pfft amazon is the best bet
The only problem with amazon I found was the delivery, they can fuck it up big-time on many occasions. I found Game are alright for consoles as they're about the same price as other competitors, but truly fuck you over when it comes to game prices.
I have heard some people having problems with Amazon sodding up the deliveries, but personally ive never had any problems with at all, so atm il still swear by them

however i will say Game is best for pre-orders
 

TerribleAssassin

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Apr 11, 2010
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spartandude said:
TerribleAssassin said:
spartandude said:
Seraj said:
Game was once a decent game store you know... Another company, "Electronic Boutique" bought Game, and decided to change all its store names to Game (EB sounded so much better).


At first prices were still reasonable and they were putting small stores out of business, once they pretty much owned the brick and mortar game store business I guess they decided scamming the ignorant was a much better marketing move than trying to attract gamers.
i remember only a few years ago i could walk in and get really good deals, really good prices but not i almost never go there.
thankfully if their website is cheaper (a little) if you're buying new games, but used? pfft amazon is the best bet
The only problem with amazon I found was the delivery, they can fuck it up big-time on many occasions. I found Game are alright for consoles as they're about the same price as other competitors, but truly fuck you over when it comes to game prices.
I have heard some people having problems with Amazon sodding up the deliveries, but personally ive never had any problems with at all, so atm il still swear by them

however i will say Game is best for pre-orders
I prefer Game online pre-orders. Got Arkham City 2 days earlier with the Robin expansion pack cheaper than Amazon.
 

Varrdy

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So long as they don't go bust before my Mass Effect 3 N7 Collectors Edition shows up, it's all good!

Wardy
 

Fenris Frost

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There is ALWAYS a cute girl in Game and Gamestation that just happens to be a massive gamer and geek. It is clearly intentional. You are being manipulated. Corporate is squeezing money out of your penis.
 

Matthew McDonald

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Conza said:
Does EB Games operate in the UK yet? If not, you can bet once Game start screwing themselves enough with the '75p on' sales, and alike, they'd move in toward the end, to shove them out.

Funnily enough, I ust to go to a GAME store for a while, and when I stopped going there it closed down (this is in Australia btw), they aren't doing too well over here either, so yeah, considering some of the rip off stuff I've heard here, I'm glad they could be forced to change their ways and/or go broke.
All the EB's in the UK turned into Game many, many years ago.
 

Me55enger

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Any shop that is still intent on charging £20 for Team Fortress 2 needs it owners castrated.

Darwin was right, now we just need to stem the evolution of greedy retards.
 

PatrickXD

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The only reason I ever shop at game these days is when they go for 'clearance deals' on games that are a week old and sell them for about £20-£25.
Other than that, I'll head to a Cex or Gamestation, as prices are usually at least a bit cheaper. I've found staff in Game and Gamestation to be about equal in terms of customer service, and they generally give me their personal opinions if they've played the game themselves.
Maybe my local branch is just a one-off, but I do quite enjoy the atmosphere in store, particularly when I end up chatting with a given member of staff as I browse the pre-owned ps2/xbox section of it. I mean, it's clear that I'm not spending any real money given that every game is a 3 for £15 affair but they still stop and chat about games we enjoyed.