"Thin Tail" Call of Duty Drags Down Sales

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VoidWanderer

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Sep 17, 2011
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I find it really endearing that because of one 'meh' gaming franchise which has about as many game innovations as Mario, is maintaining the status quo of the AAA market.

But it's not going to kill it, people have actualy realized that COD:MW3 is just like Halo, a fact I find depressing.

If they wanted to maintain high sales, they could come up with a plot as good as the first... But since it is established fact that not that many people think the plot for shooters are very good, the play the multiplayer part and since that changes as much as the Halo games, it just requires the annoying squealing kids that seem to populate the servers.

Oh, wait. It does.
 

Pandaman1911

Fuzzy Cuddle Beast
Jan 3, 2011
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Andy Chalk said:
"...and three, cannibalization from the pre-owned market."
Seriously. Seriously, now? "Cannibalization"? They're using a term that means people EATING people to refer to buying pre-owned? I have some moral issues with the link they're making by wording it that way. Maybe if you gave me some incentives to drop 60 on a new game instead of trying to punish me for buying pre-owned, I'd buy new more often and not [del]eat people alive[/del] buy used games.

Oh, you want profits long after release? Well update the multiplayer frequently. Make it engaging. Varied. Fun to play. Find a model that works and stick with it. Give the players what they want. Use micro-transactions for pointless yet fun things to get the money. Look at TF2. Some may hate what it does, but nobody can deny that what it does rakes in the money hand over fist.
 

Charli

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Nov 23, 2008
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Could it be... Could it JUST be... that maybe... people are tired of Call of Duty.

*Extreme face close up*


...I can dream.
 

imnot

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Apr 23, 2010
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Valok said:
Frankster said:
COD isn't selling enough! Everyone panic! The doom of the game industry is on us!
*runs around flailing arms*
Might want to edit that to have some text or you might get in trouble for 'low content'

But yeah, it's basicaly just because people are no longer intrested in it.
For good reason.
 

subtlefuge

Lord Cromulent
May 21, 2010
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Of course it could have to do with the people who don't want to shell out 45 dollars for map packs feeling like they are increasingly being isolated from the community. Why is blame for poor game sales as vile and difficult to place as nuclear waste?

NIMBY and I'm out. Fuck them for blaming their customers. I haven't bought an Activision game in years, but they do such a good job of inspiring loyalty (both employees and customers).
 

CardinalPiggles

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Jun 24, 2010
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jurnag12 said:
You know, a price-drop after a few months could generate more tail-sales, but noooooo, Activision wouldn't want any AAA game released in the last 5 years to be even a penny under 60, now would they?
Isn't the game sold at $59.99? That's a penny under right?
 

pirateninj4

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Apr 6, 2009
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Shock horror! People aren't buying a game months after it was released! It's red button time folks!
 

samsonguy920

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PunkRex said:
Well concerning the UK, maybe GAME going under had some effect? Maybe... I dunno, buisness is hard.
If GAME was a heavy seller of used games, that would make me laugh heartily if this was true. Publishers rail against retailers for used game sales, a retailer goes belly-up and suddenly game sales stagnate. Where's your argument now, publishers?
Of course this isn't due to just one thing. Many factors would definitely contribute.
The possibility that more people are paying more attention to their responsibilities as opposed to their entertainments is a strong factor, as well. With jobs getting harder to find, it is more important to make sure you have what is needed to get attention by the people hiring.
That is another strong possibility. And when you weigh that versus another sequel cloned from its previous iterations and another sequel that people are overly unhappy over its ending, it becomes clear where the money and time should be getting spent in March. And possibly April and May.
 

PatrickXD

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Aug 13, 2009
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Could the lack of videogame sales in March be something to do with the lack of releases in March?
All the best selling games are released in late 3'rd/4th Quarters. So of course the sales figures later down the line are going to be god awful. Or am I just completely missing the point here? I mean, are the number of copies of MW3, in total, actually less than Black Ops?
 

SonOfVoorhees

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Aug 3, 2011
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Release great games and people will buy them. Keep recycling the same old crap year after year and you will lose sales. Very obvious and common sense.
 

FoolKiller

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Feb 8, 2008
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Andy Chalk said:
The real bad news for the industry, if Olson is correct, is that it's not an isolated Call of Duty phenomenon. "We believe big name titles are no longer able to sustain 'fat tails'," he said. "This 'thinning tail' phenomenon is driven by, one, casual gamers leaving the market, two, a steeper pre-sale and up-front curve, and three, cannibalization from the pre-owned market."
Wow. A cheap shot at the used market. How original. Maybe all these idiots in the industry need to learn some basic math. The people that play and like Call of Duty are the ones who are early adopters (okay, so he accounted for this). Since there were more sold at launch then ever before it only stands to reason its staying power is less. They have managed to fully saturate the market. The people who don't want to play Call of Duty aren't hopping on board.

And on the point of Call of Duty, they made it unfair to play online if you didn't buy into the Elite pass. So now being an early adopter isn't being rewarded unless you drop another 50 dollars after buying the game. I have a friend who bought MW3 since he loved the first two. He hated the imbalance online so much that he sold it within two weeks. He says he may pick it up again when its ten dollars so he can finish single player but has no interest in the multiplayer. Oh... and by the way. This is how the used market can take advantage. Because the game wasn't good enough for the early adopter that liked the series to keep the game. If your games aren't good enough so that people keep them around, then the used market is going to have more copies.

There is another simple fact. The rapidly thinning tail phenomenon this season may have to do with two other (more likely things):

1. There were a ridiculous amount of AAA games that came out within a two-month span last fall. I personally bought 9 of them. I don't have the funds to keep buying games year round. Also, I am still playing through those as well as some PSP titles I bought during the fire sale.

2. Gamers aren't the dumb followers that the publishers hope we are and are finally getting fed up with how the system is treating us poorly. They are finally learning not to buy anything at launch because they can either buy it later for cheaper, or wait a year and get the Cumulative Edition that has everything all in one. Gamers are also insulted by the whole DLC phenomenon that went from the idea of adding value to an older game to stringing customers along.

Oh... and as an aside. The industry is taking a hit this spring because the games coming out this March have disappointed/pissed off a lot of people. Kinect Star Wars isn't quite good enough, Mass Effect has pissed everyone and their dog off, and games like Ninja Gaiden 3 and Resident Evil: Operation Raccoon City are just absolutely shitty games that are parts of highly regarded franchises.
 

uncanny474

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Jan 20, 2011
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JoesshittyOs said:
How ironic. People claim that CoD is holding back the industry, when really it's one of the things that's keeping it afloat.
Obvious troll is obvious.

OT: Everything that I could say, has been said. TBH, I really don't care at ALL about MW sales, I just wanted to comment on how much of a dick move it is to blame your boring repetitive shooter's failure on the used game market. Like blaming libraries because your New York Times Bestselling series didn't hit #1 with its latest installment.
 

Boxinatorizore

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Mar 25, 2009
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Maybe people are tired of buying the same game over again year after year. Could that be it guys? I mean c'mon, cod is practically a sports game.
 

Aeonknight

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Apr 8, 2011
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Shocksplicer said:
Did they think that the release of Battlefield 3, a far better game, at roughly the same time had something to do with it? I imagine that BF3 must have taken some of the market share...
I'm going with this.

MW3 was fun for a little while. But like others have said, it's pretty much the same thing. Played the multiplayer for a day, said to myself "well I've seent his song and dance before, back to BF3" and been playing that ever since.

Black Ops didn't have a legitimate contender for it's market. Unless you count that Medal of Honor game EA put out (which wasn't terribad, but it wasn't that great either.)

Now there's BF3, and if people can get over the fact that it's an EA game (which many on this site won't, of course) then it's a genuinely better experience in the short and long term. And it sounds like even CoD's fanbase is starting to realize it.
 

MonkeyPunch

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Feb 20, 2008
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Dear Games industry: stop fucking us over with rehashes, bad deals, rush-jobs, nickel-and-diming, unrelated sequels and punishing the law abiding customer and we might keep buying a lot of games.
You've recently not been very nice to us in general and it now shows in sales. (wow passing the year in review there, gamers have been shafted pretty hard this year in a lot of ways)

Don't hate us - learn from your mistakes.