It's a clever idea. A whole lot of parents are interested in STEM and design and patternmaking games not only because they teach things like spatial awareness and exercise visuospatial capabilities while young, but they are also holistic ideas to one's play. Itching creative and artistic disciplines and marrying them to engineering and industrial (albeit incredibly basic) design and patternmaking necessities of manufacturing and designing a product.
I think you'll find it a hit with kids and parents alike.
What I'm really pleased with is Nintendo's marketing department with the Switch. I mean, it's a wide approach technique, but it's direct. It's concise. You know about the product and want to see more. The sound direction is impeccably uplifting when drawn to the unexpected level of creativity we're seeing with the console.
It's a great way to market towards parents looking for a console for their kids ... it advertises the versatility of the product ... and it's an ad campaign that demonstrates something other consoles can't do. Whatever magic/dark, Faustian rituals that Nintendo have been usingto restructure and brand themselves with lately, it's truly a step up.
I think if you were going to put thison at a 6-8 PM ad slot on TV just as kids are doing some pre-bed time family bonding watching the tv or having dinner, I think you'll really hit that subliminal conditioning to tap into that underlying parenting psyche as well as create a truly stand out product that will gel with younger kids in tandem.
Clever ad campaign.
I'm not really into CAD/CAM.
All my design and patternmaking processes start off as concept drawings for clothes, and if I really gel with an idea... a sewing machine with some handdrawn templates for cuts, and adjustable mannequin.
But a product like this is relatively cheap, easy to understand, has touchscreen controls and is safer.
Smart product for smart kids.
You could tap into the adult market by making it have gameplay lateralism with other upcoming potential first party games coming with it or use the tech in tandem .... what might tap into the adult gamer demographic is the capacity to trade and co-operatively work on designs. Maybe even hold an ad campaign showing two groups of adults with a pair of Switches trying to out design other people on the fly and really, really tap into that social idea of gaming and marrying adult creativity and competition in one.
How about some ad campaign material of a kid bonding with a parent as they create something together and using it for play? ... that will move product.
I'm not interested on a personal level. When I was 8 years old all my friends were playing with Meccano ... I was working on a motorcycle and learning how to sew (basically where I generate my love for working machines is all those childhood influences).
Given so often the modern household is now devoid of childlike interests into working machines like I had as a kid ... trying to port in that idea of connectivity to very basic machinery is a smart move.
It plays into what I imagine is a deep-seated fear that as adults, we're not providing that living experience with machinery and design that we ourselves as kids might have experienced ... and creating a product that can do that with near-immediate audiovisual interaction through simulating environmental forces on a digital platform? Clever!
I imagine there's going to be a whole lot of middle-class+, inner-city parents that will see that and connect two points together in their head, while also creating unique opportunities to bond with their kids over, that many mightspend that $400 on a Switch and this starter pack.
It's a smart move, and I predict it will sell well.