The humble bundle was never about the actual money, it was to do two things:ResonanceSD said:I wonder how helpful the humble bundle was for THQ. Can't have been that much if this occurred just a week later.
1) Help increase the value of their brands and upcoming games, so that when they'd have to sell them they'd be able to get more money for them (before that capital group would have been all like "So what good stuff you got?" and THQ would have been all "Hurr, these look pretty good, right?", but now they can be all "Hey look, people spent $5 million on a bunch of our old games. Awesome, right?")
2) As marketing for their upcoming games. Notice how Company of Heroes, Metro 2033, and Saints Row all have upcoming sequels? Yeah, not a coincidence that they were all part of the bundle.