Okay, I'm usually content to lurk, but I feel compelled to voice my opinion on this.
The advertising for this game did a terrible job of portraying Lara Croft. Every review I have read suggests that, by halfway through the game, Lara is back to being the badass heroine that we know and love. However, the trailers all hyper-focused on the early parts of the game, where Lara goes through abuse that would make John McClane say "whoa, girl, take it easy", with one of the main set-pieces in one trailer featuring the unstated but heavily implied threat of rape. (The developer's comments about it only made it worse.) Stripped of context, it made the game look like the Lara Croft Torture Experience. Since advertising is, by design, what most of us had to go off of, I don't feel it was unjustified to cry foul over what appeared at first glance (and second, and third) to be a game about breaking Lara physically, emotionally, psychologically, and spiritually.
Compare the E3 trailer [http://www.youtube.com/watch?v=cd6kVMZgT4g] for Uncharted: Drake's Fortune. Nathan Drake is frequently in trouble, yes, but he also gets his moments to shine and act like a badass, making fearless leaps and getting into raging gunfights. In the Tomb Raider trailer [http://www.youtube.com/watch?v=N3HfmcDRbn8], on the other hand, all we see is Lara getting abused, captured, tied up, attacked by wild animals, begging for help, and of course, that scene. The first minute feels like a torture-porn horror movie. Only near the very end do we get hints of the tomb-raiding badass that Lara spends much of the game as.
I commend Crystal Dynamics for delivering a game worthy of the Tomb Raider name, and curse their advertising department for so grossly misrepresenting the game they were trying to sell, whipping up a needless controversy in the process.