Toyota's Alternate Reality Campaign Drives It To Real Court

[gyroscopeboy]

Why don't they just pay me to come up with shit ideas? Im way cheaper than Saachi & Saachi...and my ideas are even shitter! BONUS!

 

[Ranorak]

Toyota:
"eehh... what's the worst that could happen? Lets roll!"

 

[McMullen]

How does this kind of thing survive the journey from idea to execution? How did this horrible, horrible idea that doesn't even have any obvious mechanism for getting people to buy cars manage to get approval and funding?

Is anyone associated with this whole thing actually sane and doing their job?