Well, the whole Mass Media thing is offensive. Just turn the TV on and be disgusted. (especially at lunchtime)
Of course it's too soon. As soon as the victims (or rather relatives of the victims) find it to soon it is exactly that. They deserve their mourning time and our sympathies. You arguably could even "disgrace" this event all you want but at least you have to make sure that it doesn't come to the attention of the victims. YouTube Clip? WRONG IDEA...
But If you are one of those types who don't care about the victims you make money out the tradegy. But that's everydays practice. The News only work that way. They make a living out of the tradegy.
Just imagine, someone special in Norway would travel to the that filmmakers home shoot his daughter down and make a film about it a couple of months later. Now how would the filmmaker feel then?