Trailers: Portal 2: Panels

[Ed130 The Vanguard]

I am not sure that this ad does what an ad is supposed to do.
There are basically three groups of people out there:

Persons who liked portal and it's humor and therefore will consider buying portal 2

Persons who didn't like portal and it's humor and will propably not buy it soon.

Then the third group which is the one you are advertising to: Persons who don't know anything about portal. These folks won't get the the ad. All they will ask is "What's the difference between science and apperture science?" or "Why would I buy such a thing?" or "What tests?"

I might be wrong here, but as far as I understand advertisement it's supposed to bring your product to new customers, which you propably won't achieve by this kind of insider-advertising.

It's because this particular clip is for mainly for the insiders and to generate hype in gaming circles. The TV short that was just released is targeted at your third group.

 

[Alar]

I just love how calm and pleasant his voice is. This game is going to be absolutely brilliant. Losing the marketing dudes was the best idea they've had!

 

[starhaven]

That was bloody brilliant. Apparently getting rid of marketing people to rely on their own sense of humour was an awesome thing to do, go Valve.

i agree these are the best adds i have seen in ages

 

[Arizona Kyle]

Need portal 2 now

 

[Lateinos]

So much win! Cave Johnson's voice is fantastic!

 

[Roxor]

One question: Why isn't this trailer available on Steam?

 

[kurokenshi]

OMG ROFL!

Vavle ads are the best! Glad they decided to do it themselves

 

[kshao]

Lol, is it just me or did the Blue bot say "D'oh!" as it hit the door?

 

[Bobbity]

Methinks that EA should hire Valve to do its marketing

 

[John the Gamer]

Oooo, I want me one o' them crushers. Some panels too. XD

 

[TheMetalGuy]

That's not a panel! (It's a game to look forward to)

 

[knhirt]

This is fantastic.
Something about the trailer made me think of the old 2D Oddworld games. I'm finally getting excited about this game.

 

[Ilosia]

Always bet on Valve to bring major funny.

 

[pepitko]

:That's a crusher, we sell them too" that's so funny, I'm very much looking forward to this game. The Valentine day ad was also equally brilliant and funny, well done Valve.

 

[BENZOOKA]

The delivery of the announcer is incredible.

The only thing I'm not sure about the quality of, are the challenges. I really hope they'll be more enjoyable and less frustrating on this sequel.

 

[Speakercone]

If only I could hire them to author ads for me

also, I lolled.

 

[Zenode]

I swear that was Gabe Newell doing the Voice Over...

all in all a brilliant trailer, kinda wierd how they are really pushing the co-op aspect though

 

[kara_bulut]

Valve needs to make a full movie using Source Engine.

 

[The Artificially Prolonged]

Conculsive proof that all companies should get rid of the marketing and do their own ads.

"That's not a panel" haha halirious, damn it valve your not making these last few weeks waiting for portal 2 easy are you.

 

[DTWolfwood]

so that what Valve had in mind when they decided to make the ads themselves! I approve.