What's wrong with some juvenile humour in a game? Stop getting your panties in a bunch. If the game-play puts out and the presentation delivers, who cares about the dick jokes? (especially if they are, lets face it, pretty well delivered) To my knowledge only two types of people: a) those who are categorically opposed to gaming and are just looking for another hook to hang their meat on, and 2) those who are deluded by the idea that for games to be legitimate entertainment they have to be some kind of high(er) art form.
EA (or any other developer) is not in the business of writing opera, they're in the business of making games.
I, for one, find the idea of multi-tooling, enlarging and enhancing my Johnson a fine idea indeed.