I seem to recall that back in the 80s Pepsi had the idea to make a promotion where they would put letters under the caps of their bottles and anyone who could spell out their last name would get 5$ per letter. They planned to control the number of winners by limiting how many vowels were send out, but they did not count on one guy in Chicago with the last name "Vlk". Yes, "VLK".
Richard Vlk, a diabetic who could not drink pepsi, found out about the challenge and put out ads in the paper saying he would split the prize with anyone who collected his name. By the end of the promotion, he had collected around 1393 sets of his name, worth roughly 20,000$. Pepsi, annoyed, got even by sending him checks in 15$ increments.
Richard Vlk, a diabetic who could not drink pepsi, found out about the challenge and put out ads in the paper saying he would split the prize with anyone who collected his name. By the end of the promotion, he had collected around 1393 sets of his name, worth roughly 20,000$. Pepsi, annoyed, got even by sending him checks in 15$ increments.
