It's ok to be a fanboy of a company, no matter how crap a game company is there will always be loyalists. If you truly like Ubisoft games then good for you, I'm glad they're making games that you enjoy. The trick about being a fanboy, though, is that you have to acknowledge that their shit
does stink, just like everyone else's. I mean good lord, you're talking about DRM like it's a
good thing simply because they hand out some token trinkets.
What's really funny though is how you cite Jim Sterling as though he would support your belief that Ubisoft's DRM is DRM done right...when in reality Ubisoft is generally his primary target when it comes to anti-DRM conversations.
Oh, and just a friendly tip: when attempting to make an argument such as this one, it's best to steer clear of entirely subjective arguments such as "quality of games." You look at a pile of Ubisoft games and see a pile of games that you thoroughly enjoy. Truly there's nothing wrong with that, everyone has their own tastes. However any number of other people could look at that same pile and say "Those are all games that I literally want to shit on."