I think Penny Arcade said it best. Lets all ***** about Always On DRM, despite the fact that most of us have been connected to the internet continuously since 1999.
Its getting kind of pathetic. Most of the people posting will not be effected by this issue AT ALL. Most of us have dedicated internet that runs all the time. "But I can't play it on planes/trains, etc.". Then don't purchase the game. Its that simple. This DRM system is far from perfect, but they wouldnt be doing it if a vast majority of their users didn't have a steady connection thats almost always running. I really have no sympathy for people who try to sob it up, saying they can't play this game for reason XYZ. If you're in a situation where you dont have internet, its because -
A. You put yourself into a position where you cannot access the internet. Be this because you cant pay your bills, you want to save money so you siphon internet from neighbors, or if your enlisted in the military. In these cases, I honestly don't think gaming is a priority.
B. Its temporary. Plane or Train rides can be long. But theres plenty of other things to do - not to mention that this system of DRM hardly effects any games. Zomg what am I gonna do? Oh yeah, I have an ENTIRE library of steam games.
There is really no reason for this ammount of backlash. If you disagree with what the companys doing, posting about how much you dislike it on the internet won't do jack. Put your money where your mouth is and don't buy the product.
They do this style of DRM because PC versions of their game get pirated ALOT more than their console counterparts. While its not a system that will stop piracy, it does take them quite a while to crack, and increases profit margins on PC games. Believe it or not, the people outraged by DRM are often louder than those who aren't - and more than likely the lack of your sales is going to be made up for by a whole host of others who dont care