Sometimes I wonder if these stupid DRM schemes don't just exist to appease shareholders. It seems like most of the people with a stake in the company probably aren't very savvy to how digital distribution works, but they're aware that piracy is rampant, and they demand that things be done about it. Then Ubisoft licenses this crazy software and sticks it on their products so when the next quarterly review rolls around, they can say they're using the top technology out there to fight piracy. It's an easier sell for a more traditional corporation that isn't interested in taking the necessary risks to actually innovate.
And that's why Valve is bringing in billions, while Ubisoft is constantly struggling.
And that's why Valve is bringing in billions, while Ubisoft is constantly struggling.