Considering the history of VR games, this is a pretty horrible deal.
Back in the day (almost 20 years ago), VR game systems made the rounds in America with games like Raptors Rampage. Many malls had them, and not only did it have a VR headset, it had gloves you could wear (So you could aim your gun normally), you could even point your gun above you and shoot a raptor as it was flying away with you!!
Now the cost for those systems and others like it (Battle tech, Red Planet etc), where usually 1$ a minute. Which at the time (remember $1 is worth less now then it was then), seemed pretty extreme. VR addicts (my 4 best friends where all addicted), could blow thousands of dollars a month playing those games. It was pretty crazy.
That being said, even the ones in the arcade where huge setups, with tons of expensive equipment. The battle tech setups where even better, set up for full team fights, with rankings, tournaments etc. You got alot for what you paid.
Skip forward 20 years and now....they want to basically charge you 60 cents a minute to use something that is only $400 to freaking own yourself? I mean, $6 is 1.5% of the freaking purchase price!!! Here in America they let you try it out for free, but only at a very few select stores (my closest one is an hour away). Not worth it to me to make the drive just for that. I have way to many games to play and RPGs, platform games are my favorite and it's gonna be awhile till there are any great games of that genre for VR.
Honestly they are marketing this all wrong. They should make sure every freaking city (With over 5000 people in it) has at least one store (Gamestop, bestbuy etc), with a demo model for people to try. If you don't grab the players attention right away, even if something ends up having great potential, it may never reach that point.
I get charging to test the VR system out, but i'd do something like sign up to test it for 20 minutes for $5 (can call to sign up), with the same deal (if you end up buying the system you are refunded the 5...or for that matter never even charged it).
If the VR system rocks, the more people that try it, the more that will buy it. If it blows it's doomed anyway (at that price point). It makes no sense to put any roadblocks in the way of customers trying VR.