Yeah, I know, but apparently its just how Capcom sees business.
Here, check it yourself
http://www.insidegamingdaily.com/2011/11/17/ultimate-marvel-vs-capcom-3-dlc-cometh-your-way/
Releasing a "Ultimate" edition in the same year of the original launch and then show that it isnt as ultimate as it should.
What a shame Capcom, what a shame.