"The basic philosophy [of loot 2.0] is we wanna make sure that playing the game is the most fun, the most rewarding way to get items."
I'm sorry but it seems a little fucked up that its taking 2 years from release to figure this out.
/tinfoil hat on
It seems like the RMAH isn't making much money these days. Now they're ready to make the game actually rewarding, after they've got all they can out of the suckers who bought gold/items.
Blizzard can just change some droprate numbers, patch in features and areas withheld from the original launch, and rake in some more cash.
On top of that, they have hearthstone. Another grind till you puke, or pay way more than $60 game.
If that wasn't enough, a cash shop for a sub mmo. Its ok cuz its vanity items right?!?
Blizzard is becoming zynga.
/tinfoil hat off
I've put a bit of time in diablo 3. Enough time. Better items won't change that fact. Too many other better games/things to do.