It's funny that you should then use Muslims as an example. What do you think Mohammed gave Muslims, if not a powerful new identity?I mean, first, I said identity, which is a much more specific concept than just words.
A sword is no stronger than the hand wielding it, and the hand wielding it is dependent on the mind directing it.Second, the people who say words are stronger than swords tend to be the ones using words rather than doing the stabbing. I think there's a little bias in the saying... like Popes have used words over swords for a couple millennia, but not continuously, cause at some point the Muslims showed up with swords and the words weren't cutting it in that moment.
What is mass violence - what binds together thousands and thousands to inflict mass violence? Idea and identity. They are bound together by forms of identity. At a small level by bonds of family, friendship, or other social obligation; "We few, we happy few, we band of of brothers" as Shakespeare put it for soldiers. At the much larger level, motivated to action by larger ideas - nation, religion. Even at a smaller level, targetted violence like assassination is not about taking out the opponents' best warriors. It's about taking out those that offer forms of leadership or ideological direction: those who can motivate, inspire.
Undoubtedly there are forms of violence relatively unshackled to idea - but they are much more commonly transient spasms that leave far less lasting effect. Undoubtedly technology means that even people with weak ideas can crush people with stronger. Although I can't help point out that technology is, itself, an idea: the word is still mightier than the sword if it is used to make a machine gun.