A few things people have pointed out.
Seems Valve is on the same PR wheel as many others. Steam box is coming out soon. Steam OS banners are on the rise. This, "We have humility, go buy our stuff." has been the PR standard for numerous companies for years. Valve just now seems to be adopting it, from what I've noticed. If they've done it earlier, I either haven't noticed, or my hands have been a bit busy.
This is a problem. To me, anyway.
This could mean that Valve is going to start fucking around. I know I'm a bit of a fanboy. I mean, I even called it when Steam became the big thing. But the main reason I liked them so much aside from the games was that, by me, they've done no wrong. Every question I've submitted to support (6 or so?) has been responded to within the week. Things may have changed since the transition TF2 made to F2P, so my experiences may be invalid, if they have, then I'll make another prediction. Valve is gonna get fucking worse over the years. Hardcore.
Someone also mentioned Origin. I've never used it because I believe about 95% of the games on there are EA exclusive to origin, or also found on steam. EA's business practices over the past 5 years have lead me to boycott their games and service. I consider myself to be the only fucking person doing it. I was going to stop, but the recent shut-down of Maxis, and looking into it, (Beyond Jim's video.) I don't like the reasoning into it. They haven't changed. Boycott still stands.
Really? Hardline was the only thing that caught my interest in these past 5 years. I'm not missing anything by circle-jerking Steam. Hell, The last game I've fallen in love with isn't even on Steam.
I should look into GoG. See if Factorio's on there.