SirBryghtside said:
NO.
Vampires being an advertisment feature is NOTHING NEW.
Before I knew what Twilight was, I wanted to go see it on the basis of 'Oooh, it's got vampires in!'.
You completely missed the point - of course films that had vampires in them used "we have vampires in our movie!" as a selling point, the distinction is they were aimed at fans of
Vampires. The various properties the success of Twilight has inspired
are not - they are aimed at fans of Twilight, and as a rule those tend to be people who didn't care about vampires
prior to watching Twilight (it may have tricked people who already liked vampires into watching it of course, but they were not the target audience). Ergo we're in for a deluge of cinematic abortions looking to cash in with the "ooh sparkly!" crowd.
That's what's new: Vampires are now a selling point to people who don't in fact like vampires at all, they just think they do because of Twilight's sissy sparkly ones.
Or put another way, imagine someone taking a sub-genre like the Saw films (torture porn) and creating a light-hearted musical comedy version that barely resembles the purported source material, which then becomes inexplicably popular with a brand new demographic who previously wouldn't even get near a 'torture porn' film - suddenly Hollywood is churning out all sorts of copies of that extremely inauthentic version to capitalize on the commercial success. How well do you think the new "popularity" of the genre would sit with the fans of
actual 'torture porn'?