I play WoW primarily for the PvE leveling experience; I don't have enough time or patience to sink in to the endgame raiding/rinse/repeat part of the game, or the PvP element, so for me gear along the way is at least partially divided between utility and appearance. When I hit level cap, I usually go snag the nicest stuff I can buy at auction house, then pretty much retire my character until next expansion. The endgame gear grind is at least part of the reason I don't even try to get in to the endgame: by the time I get there, slow as I do it, everyone else has already surpassed my level of gear and expertise and is demanding only experienced members for their raids and heroics and whatnot, so there's very little chance that a new arrival like me, who has limited time to do this stuff anyway, will get consideration (gearscore never got over 650 when I hit 80, for example, on my warrior). For that matter, you have to be loot-focused....being story focused, once I've done all the quests, the only agony of missing the end game stuff is knowing I don't get to see things like the Black Temple or the ICC stuff (well, I do get to watch my wife do them....but she's a full time home maker, which I figured out is a fancy name for WoW Junky with an Excuse...)
Er, but yeah: I actually wish gear was less relevant and made more sense--was more realistic. I still scratch my head at my level 65 with some pretty snazzy looking adamantine plate, then look at my 81 warrior with very, very nice gear that looks like a mix of cloth and leather strapping on a couple pieces of tin. Yeeeeesh....!
Er, but yeah: I actually wish gear was less relevant and made more sense--was more realistic. I still scratch my head at my level 65 with some pretty snazzy looking adamantine plate, then look at my 81 warrior with very, very nice gear that looks like a mix of cloth and leather strapping on a couple pieces of tin. Yeeeeesh....!