Violence Overshadows In-game Ads

[cursedmoon13]

What I've been wondering is: would gamers remember brands better if the ads were on weapons, enemies, or cover, rather than just being in the background? Would ads on enemies create animosity toward the brand, while ads on your weapons or cover (read: things keeping you alive) make you thank <insert deity/your lucky stars> for ?

 

[Mortuorum]

What kind of sheep would buy a product because s/he saw it advertised in a game, anyway?

The kind with a credit card, presumably.

 

[archvile93]

Gamers tend to focus on staying alive rather than memorizing brands.

I think that is kind of the point. A sort of "Subliminal Messaging" style. You won't remember it later but you might just crave that sweet sweet doctor pepper with its 23 original flavours.

They're wasting their monay then. All the studies I've seen say that subliminal messaging doesn't work. I still say this study was almost unecessary. I say almost because you'd be amazed about the things common sense should already tell you but is wrong.

 

[Twilight_guy]

So its like the gorilla suit experiment only with ad instead of silly monkeys... I like silly monkeys...

 

[Smooth Operator]

I want them to innovate a little in ad presentation, I want the random baddies doing some random banter on products/movies/tv series, and if you make it funny people will remember it 100x faster, odds are it may even turn into a meme so noone will ever be safe from it.

 

[BabyRaptor]

This just in: When the zombie horde is bearing down on you, you're not going to care about the hot chic on the Coke billboard.

Who knew?