"Gamers who want to lend games to their friends could conceivably be accommodated by a system similar to Amazon's book lending policy, which transfers the license for a set period of time. "
And this comment completely undermines his ENTIRE FUCKING ARGUMENT. If the point is to STOP people from playing a game they didn't pay for so the devs can feed their families, a loaner system does the complete opposite.
The used game industry is just that - an industry, complete with employees and customers. What this dev is really saying is "I will make more money if the used game industry doesn't exist." which is not only complete conjecture, but likely a crock of shit. Your COMPANY will make more money, and how much more they would make is debatable.
All of these devs, companies and supporters of doing away with the used game industry are ignoring one fatal piece of evidence: Not everyone will pay $60 for a new game. This seemingly foreign paradigm is called the Law of Demand. If 1 million people buy a game used because they want to pay less, taking away the option to buy used will not make 1 million more people pay $60 for a new game.
The used games R bad, mm'kay approach to recouping costs are simply another way of ignoring the giant white elephant in the room. AAA Titles cost too much to produce so when a game tanks, everyone (devs, publishers, et al) blame everything but the fact that people don't want to pay full price for a sub-par game. It really sucks that you spent 4 years of your life coding sweat, blood and tears into something that didn't break sales records but life sucks. Deal.
BTW, with digital distribution, used sales are going away. It's best we all just prepare for it. All I'm saying is that the arguments I keep seeing for devs and publishers not making enough money are horseshit. Except maybe arguments about piracy costing companies money. If a person doesn't want to pay for a game then they just shouldn't fucking play it.