Have to agree with Johkmil, feels like they've seen the shrinking Warhammer market, read the forums about people going off to play KoW & loads of other smaller companies that put their rules etc online for free and make warhammeresque miniatures and thought
"We're not pulling in new players, it's not worth keeping WHFB alive to please a dwindling group of grognards that have been playing for years and already have all the figures they need to play and are entrenched enough in wargaming that they don't need to come to GW to play, so they can use whatever rules set and miniatures they want"
Might as well trash it and go for a different audience, despite having a certain style and it being fairly obvious when a company is making "not quite Warhammer" miniatures, there's not much GW can do about it (thankfully) so they go for a bunch of simple online rules and a bunch of minis that look fairly different to the current lot and see if it sticks. If it doesn't work then at least you didn't waste tons of cash printing loads of rulebooks and army lists.
Personally I'm one of those aforementioned grognards who hasn't moved past 3rd ed WHFB or 2nd ed WHFRP, so technically this doesn't affect me much, but they made good miniatures that I'd buy from time to time purely because I liked the look of them and I don't think the new ones really fit with the aesthetic, though these are only the first releases, it might change.
What does kind of sting though, is that the Old world is officially gone. I imagine FFG will still produce old world material for WHFRP V3 but it remains to be seen if GW will continue with novels etc set in a dead setting.
"We're not pulling in new players, it's not worth keeping WHFB alive to please a dwindling group of grognards that have been playing for years and already have all the figures they need to play and are entrenched enough in wargaming that they don't need to come to GW to play, so they can use whatever rules set and miniatures they want"
Might as well trash it and go for a different audience, despite having a certain style and it being fairly obvious when a company is making "not quite Warhammer" miniatures, there's not much GW can do about it (thankfully) so they go for a bunch of simple online rules and a bunch of minis that look fairly different to the current lot and see if it sticks. If it doesn't work then at least you didn't waste tons of cash printing loads of rulebooks and army lists.
Personally I'm one of those aforementioned grognards who hasn't moved past 3rd ed WHFB or 2nd ed WHFRP, so technically this doesn't affect me much, but they made good miniatures that I'd buy from time to time purely because I liked the look of them and I don't think the new ones really fit with the aesthetic, though these are only the first releases, it might change.
What does kind of sting though, is that the Old world is officially gone. I imagine FFG will still produce old world material for WHFRP V3 but it remains to be seen if GW will continue with novels etc set in a dead setting.