I think one important point that often gets missed in snippets like this the issue of hardware quality. What the speaker probably really means in that Watch Dog POTENTIALLY looks better on PC assuming the best available computer specs. For me, who had been primarily console gaming previous to now have progressively done most of my gaming on my (quite low specs) laptop, I'm used to just playing everything on minimum graphics settings so it runs as close to smoothly as possible. So in my case, whatever level of graphics would be expected on the next gen console (or even the 360 where I will be playing it since there's no way it's working smoothly on my computer) would PROBABLY be better than what I could reasonably expect to see on a computer.