It wouldn't surprise me in the least to find out that WB is planning on creating it's own digital distribution service. When it comes to any sort of electronic media, this is fast becoming the most popular method to buy games, music and movies. Now, I certainly support a free market and I think companies should have the liberty to sell their products how they see fit. On the other hand, I have to question if a trend of having multiple distribution services will be a good thing for the consumers.
On the up side, having multiple distributors means that the market can be competitive. Much like with physical merchendise, different companies can offer different deals to try and entice customers to use their service instead of others. On the -other- hand, it can also create a problem with video game developers, movie production companies and others witholding their digital products from other distributors, instead only distributing their products from their own distribution service. Arguably they could do this with physical merchendise too, but the catch there is they'd have to expend the time and money to build stores, hire and maintain the staff, and so on. The cost of creating and maintaining a digital distribution service, I have to imagine, is much less in comparison.
So why would this be a problems? Two reasons. One, it would create a pseudo-monopoly. While it's true if every developer or producer had their own service, it wouldn't mean you could only get games/movies/etc. from that one service, it WOULD mean you could only get those brands of games, movies, etc. from them. If you could only buy WB games from the WB service, then they can set whatever price they want on them, because nobody else is going to have WB games on their digital roster. Same goes for any company that produces their own digital products. So yes, you could buy a video game from someone else if you think Company A's prices are too high...but if Company A is the creator and owner of your favorite franchise, you're either going to have to find a new favorite franchise or bend over and brace yourself.
The other reason is that to access a digital distribution service, customers have to have an account and profile set up. If you think you have a lot of these things set up now, just imagine having to have not just a Steam and Origin account for games, but a WB account, a Bethesda account, a Capcom account, a Naughty Dog account, an Id Software account, an Eidos account, a Tripwire account, and so on. It would become a nightmare; you'd be tossing out your personal information to so many companies hackers could throw a dart at a wall to pick one of a dozen companies to try and crack to get at your credit card or bank account numbers. Admittedly it may be a bit late to start worrying about that. Between the existing digital services like Steam, Origin, Amazon.com, eBay, PayPal, and so on, there's already quite a few choices out there. But even taking that into consideration, do we really want to add to the problem with individual companies taking away the convenience of one stop shopping from us?
I guess the summary of these concerns is that when the developer becomes the distributor, you run the risk of the company abusing that position. I think this was one of the initial (and likely ongoing) complaints about Origin; EA charges full price for a lot of various digitally available titles, even though cutting out the need for physical media and packaging has to provide for at least SOME savings. Given the behavior of a lot of game devleopers - and when you stop and think about it, movie producers too - their attitude towards their customers can be rather dubious at best, parituclarly the "mainstream" ones. And they're the ones that will have the money to spend on getting programmers to create a digital media service as well as maintain administration staff for it.
I don't want to get behind GameStop with its childish whining about the growth of digital sales of games, especially when - as Jim Sterling has pointed out - they get right in bed with the companies that take part in digital sales by making deals with them to offer exclusive pre-order features available only at GameStop outlets. However, there is a grain of truth to some of the complaints. While I think digital distribution services are a great boon to buying digital media, it wouldn't take much to make the whole system blow up in the consumers' faces. I think the key here is to continue suppording second party digital distributors like Steam. When more than one distributor offers the same products, that's when we get more competitive pricing and more effort in customer service in order for the distributor to maintain our patronage. Granted it's not a perfect system, but it's better than the risk caused by leaving it all in the hands of the game developers and movie producers that, as of late, have shown a lack of regard for their customers through their questionable business practices and products made with a distinct lack of effort or quality control.