One thing could be when the story does something you were probably expecting it to do but then all of a sudden it goes and actually does something like that.
Like when Shadow of Mordor came along. WHY oh WHY couldn't this have just been its OWN thing?! The main thing about Lord of the Rings for alot of people is how the story goes with the lore of the world and tying in to it. That's why I can enjoy the stories of things like Dragon Age, Skyrim, Dark Alliance 2 and other Medieval based fantasy games because they act like its their own world. With Shadow of Mordor I NEVER stopped having the feeling of, "This is a damn, DAMN good game that could've been better if they didn't toss lord of the rings into it."
Here's hoping Monolith tosses the Lord of the Rings part and just starts its own I.P with the Nemesis System that doesn't make them shackle themselves to Tolkien's Lore.
Another example could be in Advanced Warfare when they try so hard to be straight faced about everything but end up acting like blithering idiots with it. Okay so Kevin Spacey is here- Oh and there he goes giving his passive-aggressive speech about my jackass friend that's dead now. Oh hey I'm trapped behind a car- OH SHIT, A GUY WITH A KNIFE- Oh hey nevermind that soldier with the exoskeleton will save me- WHY THE HELL IS SHE SOMEHOW WEAKER THAN HIM?!
Seriously? I'm not gonna throw around the sexism card on everything but that right there was the damn stupidest thing I had EVER seen. You have these hyped up exoskeletons and you can't beat the shit out of a guy with a knife? Why bother helping? I could probably QTE my way out of here, give him a wedgie and STILL have time to go home for lunch in the time you had your stupid fist fight with a person who probably wouldn't be able to take even ONE punch from the heat you're packing.
That's about it for me though.
Controls? They're just that, the controls for the game.
Graphics? As long as I can see what I'm doing and everything looks clear enough, then I'm fine.
Character Development? If a character is different from how they were before, give me a PLAUSIBLE reason. (Plausible example for me, Prince of Persia Sands of Time to Warrior Within. He's being chased around his own freaking kingdom constantly by some big evil mass of black tendrils, of course he's gonna be a bit pissed. Implausible example, Alex Mercer from Prototype 1 to Prototype 2. I'm not gonna by that after seeing a few people be mean to each other and one chick betraying him that he's going to suddenly turn in to Spaghetti Hitler, especially after he already went through all that and just shrugged it off in the first game.)
On a side note, hammering in a Multiplayer is the bane for alot of things.
From what I hear that's what Inquisition's multiplayer is, which is rather the opposite of how I felt when Mass Effect did it, so at least I got that going for me, which is nice.