My birthday too! (The 24th, that is. I'm aware that it's the 25th UK time now.)
I'm 34 now though, and that's past the point where anyone - especially me - cares any more. I do try to make a point of not being stuck at work for the day, though, but most of my house struggle to even remember the fact (on my 30th, my uncle didn't realise until he saw a flood of messages on my Facebook; this year he's in Scotland visiting my sister and neither of them have even acknowledged the event).
So yeah, a resounding meh.