Shamus, you contradict the article that you say is one of your only sources of information. How disappointing.
Meanwhile the other teams were asked, "Two of the other teams have women on them. Do you think they're at a disadvantage?" It's pretty clear the organizers wanted to work this angle - painting game developers as either sexist or preoccupied with gender - as a way to generate conflict. There's no winning move here.
Going by Rosen's article, the guy was never given much authority or encouragement to do this. In fact, he was instantly fired for it. While, yes, this kind of thing is very much a result of blatant incompetence by the organizers, there is no evidence to suggest the organizers actually wanted to aim for the sexism controversy to generate entertainment.
Other than that, I think you're giving these people too much credit. These people went to an event where they're basically expected to follow specific rules and present themselves in a specific manner for extra visibility. The guy you linked even says so himself:
I saw each compromise as a worthwhile trade-in to reach a wider audience both for the show itself, and for my in-development game SoundSelf.
There's nothing "indie" about this. This isn't the mentality of someone who purposefully distances himself from the big publisher/marketing machinery that is choking the industry. This is a clear statement of: "I'm in this for the popularity and money, and I'm willing to compromise for that".
If what he says is true, though, this Zoe person is even worse:
The same could not be said for my ?GAME_JAM? competitor and real-life dear friend, Zoe Quinn. Zoe had stakes that were more real than the competition itself: As the only female team-leader and one of only two women in the whole competition, if she kicked ass she could be a beacon of strength to those who needed it. But if she failed, or if the show were edited to make her look like a failure, her performance would resonate with existing stereotypes at the root of those inequalities.
"I'm a strong, independent woman who believes in equality, and the best way to show that to the world is to ask these rich men to pretty please host me on their show to raise my popularity."
Honestly, this leaves me baffled. We have sexism and inequality built into our system, yes. But why on earth would you want to *cooperate* with that system, if you really want to change something? Are you really after equality? Or are you just after equality for men and women in particular, and problems such as the wealth gap, etc. are irrelevant to you?
Yes, I understand why you might consider their stance admirable given the circumstances. But any person with actual public integrity and idealism would never go to such an event in the first place. This is why, despite my disagreements with him, I can admire Richard Stallman: Most of the world doesn't give a damn about his ideals and ethics, but he still fights on, sticking true to what he believes to be right. If you want to talk about "admirable", please talk about people like him, personalities such as he could really use the extra publicity.