I think what we should do is what gamesTM (A magazine in Britian) suggested doing with Clint Hocking.We should lock Micheal Atkinson in a room with some of the best examples of video game storytelling.Half life series,Bioshock,shadow of the colossus,any game from Lucasarts (Grim Fandango in particular) and let him see that our medium is capable of showing stories just as brilliant as well developed media (Film,TV etc.)