I see people talk about how social games are huge and new and all that... but it occurs to me; neopets launched a decade ago, and has quite the following at its peak. Granted neopets did significantly less micro transactions, but otherwise it was very similar, grind a few locations for cash and items to level your pet. Superficially easy, but incredibly time consuming, deep and impossibly hard to master...
So how can we say we let these games take us by surprise?
So how can we say we let these games take us by surprise?