Think about this. I set up a game development company, and for my first game I decompile the code for Assassin's Creed 2, replace Enzo with a Templar and the people he's sent to assassinate with various demons. I call the game "Massacre By Templars", and I implement a cheap red-blue 3D filter and bung a pair of paper red-blue glasses in the box, and slap an "In 3-D!" sticker on the box. I buy all of the ad slots in all the major UK and US television channels for a month and my game outsells Assassin's Creed 2. When I win a Golden Joystick, I declare that my company is the best company ever and I've got 3,000 employment oppertunities for all you game developers, who should give up because they aren't making money.
Would that make me a jerk?
Would that make me a jerk?