I think it goes back to before the NES (I think the Atari 2600) where "Select" was used to toggle through game modes and "Start" was used to launch the game. On the NES, start was used for pause because it was far away from the gameplay buttons, so you wouldn't accidentally hit it. Since subscreen menus (like the one in Zelda) also paused the game, it stood to reason that you would use that button for that function.
Nowadays, they're just called that because "Press Start" is likely the most well known line in video games.
The final and most important reason is to make new adopters with experience with other console more comfortable. Everyone knows that start is pause, for instance. Familiarity leads to complacence.
Nowadays, they're just called that because "Press Start" is likely the most well known line in video games.
The final and most important reason is to make new adopters with experience with other console more comfortable. Everyone knows that start is pause, for instance. Familiarity leads to complacence.